Creating Decentralized Water Wealth
CEO, Riggs Eckelberry, opens the call stating he is very happy with the 3rd Quarter progress, with not only the sales but also the invoicing for both Modular Water Systems™ products and Progressive Water Treatment systems. Invoicing is how you get revenue recognized through GAAP (generally accepted accounting procedures), and both divisions worked hard and did great work to bill all their completed work before the quarter closed.
Riggs then covered how OriginClear will be issuing a Case Study regarding a customer, an automotive company in the Mid-Atlantic, who was not able to connect to their local sewer system – what we call a “stranded user”. Since OriginClear specializes in engineered solutions for this type of end-user need, we were able to provide a Modular Water System that enabled them to clean their toilet flush blackwater on-site for reuse, and circumvented the need for a sewer connection.
Riggs demonstrated how this example leads to a new paradigm – beyond simply providing a water treatment system. He shared an anecdote about the MacDonald’s documentary, in which all the staff at MacDonald’s thought they were a burger company, but Ray Kroc said no – we’re in the real estate business!
And we are too, because OriginClear’s point-of-use systems are improving the property asset value of businesses, like the automotive dealer, by enabling self-reliant (autonomous) water treatment.
Riggs detailed how there is also an additional financial motivation and advantage to implementing OriginClear’s decentralized point-of-use water treatment systems such as the case of a new housing development. A typical system can treat and recycle the development’s blackwater to standards adequate to irrigate their lawns or golf course. In states like California with highly punitive water rates, even a $500,000 system pays for itself within a year and offers dramatic increase in profitability in future years.
The old paradigm was “don’t worry boys, we’ll take your water and treat it in one big central facility” – is dying because of infrastructure decay and collapse. This is forcing businesses to embrace on-site, “off-the-grid” and self-reliant water treatment. But they get many benefits (improved pollution footprint, more recycling, purer water) plus that value-add to their business or property asset.
In these ways, we are truly creating Decentralized Water Wealth™.
That works whether they own the asset (and we service it) or we own the equipment and they pay us on the meter (Water as a Service), which is the next frontier for our own asset-based valuation. Riggs demonstrated how OriginClear could essentially become a “Micro-Municipality” right on the sites where we retain title to these already installed water systems. He gave the example of a “Thousand Points of Light” wherein, by operating such a Micro-water model OriginClear is positioned to develop and create an entirely new business paradigm.
Riggs then discusses how combined contaminants even in compliant tap water have been shown to lead to cancer. However, with that said, he reiterated how we are staying away from the consumer market as from a capital perspective, it’s not the most scalable use of our resources. He went on to lay out how OriginClear’s plan to implement OriginClear Water Stations™ or OriginClear Water Kiosks™ is unfolding, and that we believe that will be a reality very soon.
Next, he outlined the 4th Quarter plans for marketing and promotion including getting onto Mainstream Media, and another comprehensive update to the website to accommodate and support the extra business our corporate sales group is drawing in.
Finally, Riggs wraps up with acquisition news. With a new funding innovation, we went back to a previous acquisition target who is not only hot to be acquired, but also wants us to take over their manufacturing.
Riggs reminded everyone they can request topics for him to discuss by emailing him directly at email@example.com.
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