New policy responds to customer demands for minimized vendors, improved efficiencies
Los Angeles, CA – March 28, 2011 – OriginOil, Inc. (OOIL), the developer of breakthrough technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum, today announced a new policy of seamless integration with other vendors, recognizing its strategic customers want to work with the fewest possible vendors.
Speaking today at the National Algae Association’s New York conference, OriginOil CEO Riggs Eckelberry said that technology proliferation has helped overcome critical barriers to commercialization, but that customers now want simplicity and integration.
“The algae industry is maturing fast,” Eckelberry observed. “We all need to become more efficient for our customers. We will now use product alliances, joint ventures, private labeling deals, licensing and acquisition to widen our offerings beyond our core technologies. That includes integration and support services – to offer true solutions to our strategic customers.”
Eckelberry said this policy would improve efficiency, centralize responsibility and leverage better prices for OriginOil’s direct customers, including Australia’s MBD Energy and Mexico’s Genesis Ventures, and other projects now in the works.
In his presentation, “Integrating the Algae Process for Producers”, Eckelberry highlighted areas in the algae value chain where OriginOil has innovated. He showed how OriginOil would fill gaps between its processes so as to widen product offerings. He said the company would start with the most obvious integration steps, such as the “pre-concentration” stage between algae dewatering and extraction.
Eckelberry said the new policy would apply only to OriginOil’s direct customers, adding that the company plans to pursue distribution agreements with companies that have global sales networks. He also predicted out-licensing agreements to put non-core technologies to work for specialized companies, while retaining usage rights for its own direct customer base.
“We’re confident that our partners will now reap even more value from OriginOil’s approach,” said Paul Reep, OriginOil’s senior VP of technology. “We have a team that knows technology transfer and licensing, and we plan to put it to work to develop integrated and efficient solutions for our customers and the entire industry.”