The Second Water Revolution

July 15th 2021, 01:00 pm

Good morning!

Beginning in 1837, New York built what is probably the world’s greatest water system. And the work continues, with the vital City Tunnel No. 3 nearing completion after 50 years of work.

Join me at 5pm Pacific, 8pm Eastern
TODAY THURSDAY
click here to register
for the briefing and replays!

The story, told in this fascinating article, is a great one. But New York is one of the rare places that is (just barely) keeping up with its water needs.

First Revolution

We had our first water revolution with these massive water systems, built from the 19th century through World War II. They brought health and clean water to millions. And then, over time, the funds dried up, and no one built them anymore.

Today, it’s just not possible to “build big”. The giant central water systems are a thing of the past.

But, population is still growing. So is industry. If we don’t build “big”, then how do we fix the problem?

Inside Shaft 13B of City Tunnel No. 3, 2013 TOD SEELIE FOR GOTHAMIST

We do it ourselves.

The Second Water Revolution is very simple: local businesses “cutting the cord” and treating their own water.

You’ve heard me tell about the breweries that can no longer send their water to the city: no capacity. So, they build their own. That trend is now a megatrend. And we are key players in it.

How does it all work? I will show you, tonight.

Progressive Water killing it

Tonight, you will love hearing from Mike Jenkins, President of Sales at Progressive Water Treatment. He is pulling in HUGE BUSINESS. COO Tom Marchesello and I will discuss with him how his business is changing, fast.

So… Join me at 5pm Pacific, 8pm Eastern
TODAY THURSDAY
Just click here to register!

(And if you can’t make it, you will get the replay automatically.)

Yours in Water,