The bright side of water problems

November 23rd 2022, 02:16 pm

Good morning!

As I stated in the industry publication WaterWorld, “Simply put, water in this world is in trouble, and it is growing more and more scarce and more and more polluted.”

Which is why our mission is so vital.

Industry steps up to the plate

I’ve been saying for years that industry is doing more and more of its own water treatment.

A BIG reason is so that they can recycle. Because the city utilities aren’t designed to do that.

This is why I love what Carlsberg Group is doing at its more than 80 breweries around the world:

The Carlsberg Group was using 3.4 litres of water per litre of beer produced globally in 2015, according to Tenna Skov Thorsted, Carlsberg Denmark’s Sustainability Manager.

“Our ambition is to bring it down to below 1.7,” she says, or reducing water consumption by 50% across Carlsberg Group by 2030. This ambition came from the company’s Together Towards Zero sustainability program, which calls for zero water waste by 2030, among other sustainability targets.

Brilliant! I’ve long said that one company can’t do it all ─ it takes a movement. And that’s exactly what’s happening, across all industries… Not just by us.

NO BRIEFING THIS WEEK ─ HAPPY THANKSGIVING IN THE USA!The next briefing is on 1 December.

Yours in Water,