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New York Media Tour Features Bloomberg TV
From: Riggs Eckelberry
Los Angeles, April 26, 2012
Good morning!
I’m on my way back from a whirlwind day in New York, discussing our latest announcement on national media.
Media Day in New York
Some of that coverage has already appeared.
As always, Smart Planet did a great job of covering our story — you can read it here: Algae technology cleans up fracking
Reporter Dave Worthington proclaimed “safer fracking may be possible”, and he loved the baking soda analogy:
Arm & Hammer didn’t invent baking soda to keep refrigerators smelling fresh. It seized the business opportunity, and so to has OriginOil by repurposing its intellectual property. The process uses less energy than traditional treatment methods and is chemical free. Oil service companies would license the technology, paying royalties to OriginOil.
He also reported on some of our plans for proving the technology in the field — starting very soon. It’s going to be a busy summer!
(I also made an appearance on Canada’s Business News Network down at the NASDAQ.)
Algae “Petroleum of the Future” on Bloomberg TV
The highlight of the day was an appearance with Pimm Fox on Bloomberg Television’s “Taking Stock“.
This show focused completely on the algae story, proving that it’s exciting as ever. (In fact, some of my interviewers yesterday were interested only in the algae story, which is just fine by me.)
It also ran on Bloomberg Radio, which many Wall Street professionals listen to on the way home.
And it also went a little bit viral. You can see it here on the Washington Post’s Business page: OriginOil CEO on Algae as ‘Petroleum of the Future’
Poking Holes in Algae
The Pimm Fox show was a bit of fun, because regular guest Jim Rogers tried to poke holes in the algae story. He couldn’t seem to believe that algae just might be ready for prime time.
While we agreed that pure unblended algae fuel is still relatively expensive (the blended stuff is what’s cost-effective), I made the point that…
The most profitable part of the petroleum industry is the chemicals, and this is where I think algae is going to cut off the head of those profits and make these great, sustainable chemicals at a good price, and make a lot of money.
Bloomberg is a real class act (you have to see the New York operation!) and they can have me on any time they like 😉
CLEANDEF5 in Washington this Monday
My good friend Bill Loiry invited me to Washington again for CLEANDEF5, the regular high-level forum on renewable energy. (Here’s the clip of my appearance on my birthday, February 8th.) Sadly, I have a schedule conflict, but I strongly recommend it to you.
CLEANDEF5 will be held on Monday, April 30 and will feature military and industry leaders on the forefront of transforming how the Department of Defense uses energy. I’ve found these gatherings to be extremely useful and I urge you to register for this important event. Click here for online registration.
Enjoy your weekend!
Riggs and team
Riggs Eckelberry
President & CEO
OriginOil, Inc. (OOIL)
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