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Inside The Tornado...

Mar 30, 2022 9:15:00 AM

What does this have to do with Stripe?

Good morning!

The hottest thing right now is the Stripe IPO. I hear investors are snapping up pre-IPO shares at a $125 BILLION valuation...! Yikes!

What's the secret behind all this? Actually, it's all in a trio of high-tech books that I find unbelievably powerful.

These three books are the key to what we're doing with Water On Demand™*. And how we could reach our own home-run success.

Inside the Tornado

I'll tell you about these three books on my briefing this Thursday. But one of them is super-important for designing a high-tech success. That book is Geoffrey Moore's Inside The Tornado.

Here's what that tornado looks like:


Inside the Tornado chart-cb

For a quarter-century I've found the book invaluable to understand how technology companies take off and become enormous successes.

I read this comment on the goodreads review of the book:

The tornado comes up in the chasm when the market leader is propelled into it by the sudden stampede of pragmatist buyers who choose a vendor to become the de facto standard. Then the rest quickly follow as a self-fulfilling prophecy. As more pragmatic buyers choose the same company, the decision for which vendor to choose eventually goes away and the market has a dominant leader.

What it means

Total gobbledygook, right? Don't worry, all will become clear on tomorrow's Briefing.

IMPORTANT: you must register! Until recently, you could come in on the open link but Zoom changed the way they register people. So...

Join me... at 5pm Pacific, 8pm EasternTHIS THURSDAY 31 March 2022Just click here to register!

(And if you can't make it, you will get the replay automatically.)

Yours in Water,

Riggs EckelberryPresident & CEOOriginClear, Inc. (OCLN)Water On Demand™

* Water On Demand is a pilot program that is expected to evolve with commercialization.


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