Astaxanthin, which gives salmon and flamingos their pink color, could be a huge market on its own, according to statements by OriginOil, Los Angeles, CA, and Garden State bioEnterprises (GSbioE), Woodbine, NJ. Bolstered by findings from Oilgae, a research firm in Tamil Nadu, India, they forecasted worldwide astaxanthin sales of nearly $2 billion by 2020, with uses in antioxidant nutraceuticals, pharmaceuticals, cosmetics and food coloring.