Wall Street Journal Online Leads Media Coverage of OriginOil’s Live Extraction Technology
Media Focus Comes on Heels of Massive Commitment to Algae by Exxon Mobil
Los Angeles, CA July 29, 2009 – OriginOil, Inc. (OOIL), the developer of a breakthrough technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum, today reported that its recent Live Extraction™ announcement has received extensive media coverage, led by The Wall Street Journal yesterday in its daily Environmental Capital online feature.
Reporter Keith Johnson’s article headlined with, “Really, what is it with algae all of a sudden?”, and went on to cover OriginOil’s recent announcement of its Live Extraction breakthrough. Johnson wrote, “The upshot is that OriginOil uses electrical pulses to get at the oil inside algae without killing them, leaving them alive to produce more oil. Other processes rely on “harvesting” the algae, extracting the oil, then waiting for a fresh batch of algae to grow. Origin plans to merge the two methods—culling part of the algae and milking part of it.”
“We are seeing dramatically increased attention to the algae-to-oil sector from the media since the recent Exxon Mobil announcement”, commented Riggs Eckelberry, OriginOil CEO. “Our focus is to continue to concentrate on technology innovation, and on sharing that technology widely as fast as possible so that algae can reach its potential as the world’s truly scalable biofuel.”
The Wall Street Journal led coverage of OriginOil’s breakthrough process for Live Algae oil extraction in its Environmental Capital online column featuring “daily news and analysis of the shifting energy and environmental landscape”. Biofuels Digest, a leading global news portal of the biofuels industry, also featured the announcement yesterday as its top story of the day. Additional coverage of the breakthrough came from United Press International, Biofuels Journal, The Bioenergy Site, Domestic Fuel, Blatant Reality, Green Car Congress, Energy Current, Daily Biofuels News Digest, Energy Business-Review, and Agence France-Presse, and can be viewed on the Company’s website at OriginOil in the News.
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