Veteran team will help algae developers achieve commercial scale
Los Angeles, CA September 29, 2010 – OriginOil, Inc. (OOIL), the developer of a breakthrough technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum, announced that industry attendees welcomed its launch of algae expert services at a recent gathering of the National Algae Association, highlighted in videos posted at originoil.com/NAA2010.
“For the past three years, hundreds of large companies, entrepreneurs, development agencies and investors have asked for our help in launching their algae programs,” said OriginOil CEO, Riggs Eckelberry. “With our own products now hitting the market, our veterans in production, processing and commercialization can help this global industry achieve its very real potential to overtake petroleum.”
Ken Reynolds, vice president of commercialization, made the presentation, which is available at originoil.com/expertservices2010. Attendees spotlighted in videos at last week’s National Algae Association’s Algae Commercialization, Research and Business Networking Forum in Houston, TX welcomed the new program.
“Analyzing it ahead of time so you can make informed judgments as to what direction you’re going to go to… that makes a lot more sense than doing it by experimentation,” said Paul Hoar, President of AgriFuels LLC. "We and our customers are just getting into the algae business right now; I would certainly consider OriginOil for bringing its services to the table.”
“There’s a recognition by OriginOil that there are certain products and services that the algae industry needs,” commented Doug DiLillo, a marketer of industrial bio technology at Pall Corporation (NYSE:PLL). “To take the cumulative knowledge that the company and its members have, and then to use that knowledge to help guide those in the industry that have projects, is a very worthwhile way to position the company.”
OriginOil has quietly added new executives to handle the new business, including Reynolds, with over twenty years’ experience in strategy, competitive analysis and product marketing, and Jose Sanchez, vice president of growth and production, an industry-recognized algaeculturist and large-scale algae systems manager. Other team members, including OriginOil CTO Brian Goodall PhD and Consulting Scientist Vikram Pattarkine PhD, will add their expertise as prescribed.
The services will range from initial feasibility studies, through full launch planning, to commercialization help for existing algae players. Typically they will be delivered on a flat-price model. The Expert Services unit is strictly vendor-neutral.
“Algae production is incredibly diverse and requires a variety of multi-vendor solutions,” said Jose Sanchez, vice president of growth and production. “I have the clear mandate from management to prescribe what our clients will need, whether it is an OriginOil technology or not.”
“Our vendor-neutral policy will help us develop marketing opportunities for our customers,” added Reynolds. “This is where our work gets super-exciting, as we help grow a global industry by connecting all of its players.”